FindingTheVoices with Koijam Vasunraz: Scaling the handloom and textile industry beyond Manipur.
Guest Speaker : Koijam Vasunraz, Textile entrepreneur, Founder of Manipur Creations.
Language: Interview in English
Location: Manipur Creations, Imphal, Manipur, India
Konsam Vasunraj, textile entrepreneur and founder of Manipur Creations, has come a long way from working as a sweeper to becoming one of the most influential people in the handloom and textile industry of Manipur. He has established a number of showrooms in different districts in Manipur and
sells good quality products at low prices affordable by the common
He says that the principle policy of Manipur Creations is that whatever products they manufacture should be affordable even by a vegetable seller.
In this episode, we talk about the innovative way of how he brought
down the cost of bed sheets. Even though most Manipuri handloom products are of good quality and have very beautiful designs, they are not very popular and widespread in the country.
Mr. Vasunraj says that repurposing authentic Manipuri raw materials and transforming them into mainstream every day wear is one of the ways to tackle this deficit in demand and popularity in India. He also says that while repurposing, one needs to take certain precautions so as not to hurt the sentiments of the people as the remodeling of traditional wear is often accompanied by an uproar from certain sections of the people.
The entrepreneur hopes that a lot more people of Manipur would come into this line of work as Manipur Creations alone would not be able to fight in the textile market which is flooded with imported clothing brands. He also wishes that there would be such a shopping complex where all those who manufacture Manipuri products would come together and sell their products.
As a message to the viewers of FindingTheVoices, Mr. Vasunraj requests all parents to allow their children to follow their dreams. He believes that the best child from a family should work towards becoming an entrepreneur.
We end the episode with a few kind words from our guest about our show.
Born and raised in the violence-torn landscape of Manipur, I have a vision to promote and spread inspiring, empowering, educative & entertaining stories. I believe that we can create contents bringing the positive side of Manipur. I believe we can do this together by finding the voices, voices which needs to be heard and shared, voices of our own people, people of Manipur and well-wishers of Manipur. I believe that these voices will bring a change and connect all of us.